Project Overview

IlluviDEX is Illuvium's marketplace where players can buy, sell, and trade in-game assets, including those from across the Illuvium ecosystem. It features the Fuel Exchange, the upcoming Illuviary, Beyond Sale Events, and a Cosmetic Store. The platform operates as a central hub for trading, combining elements of an exchange and a PokeDex.

My Work

• Initial UX Design: Joined Illuvium just before the launch of the IlluviDEX, which facilitated a $72M land sale for Illuvium: Zero. I began by reworking the information architecture and designing for new asset categories, including those for Illuvium: Beyond.

• Product Ownership: Transitioned into the role of Product Owner, responsible for rewriting documentation, creating feature descriptions, user stories, and acceptance criteria. I also prioritised product development and led the redesign of the IlluviDEX’s structure, accommodating over 20+ asset categories across four games.

• Feature Design: Designed several key features:

  • Offers System: Enabled players to negotiate prices, adding flexibility and engagement.

  • Grouped Asset Folders: Provided an overview of unique asset types within collections, making navigation easier.

  • Sitewide Cart Checkout: Streamlined the purchasing process for a quick, single-click checkout.

  • Batch Listing & Transferring: Allowed power users to list multiple assets at once, optimising their experience.

  • Ability Overlay: Added granular item information at a glance for deeper insights.

• Ongoing Enhancements: Managed additional aspects like onboarding, fund transfers, account settings, and ongoing product improvements based on user feedback via a dedicated Discord forum I initiated.

Outcome

The IlluviDEX continues to evolve based on user feedback, significantly improving the trading experience. The redesign and new features have enhanced usability and streamlined asset management across the platform, supporting thousands of trades daily.

Learnings

This was my first experience in product management on such a large-scale platform. Leading a high-traffic marketplace like IlluviDEX taught me how to balance user needs with technical constraints while managing the intricacies of trading systems across multiple games.